The project
Shell Bay is a development being tracked in Hallandale Beach under this name. Its exact site, developer, program, and construction timeline have not yet been verified against official sources, so nothing on this page should be treated as confirmed.
Hallandale Beach's oceanfront corridor continues to attract new residential projects, and we track each one as it surfaces. Contact us for current information.
Project snapshot
Shell Bay at a glance.
The facts below are drawn from this guide and from the developer's published materials. Where a fact is not verified, the page says so plainly rather than guessing.
- Location / County
- Hallandale Beach, Broward County
- Residence types
- Auberge-branded condominium residences and club amenities
- Status
- Under Construction
- Estimated completion
- 2027
- Published pricing
- Listings ~$2.4M-$5.93M
- Developer
- The Witkoff Group and PPG Development
- Rental restrictions
- Auberge-managed; club membership invitation-only
Information reviewed October 2026. Prices, availability, and completion dates change frequently. Confirm current terms with the developer or a licensed advisor.
- 150-acre master-planned enclave on the Intracoastal at 501 Diplomat Parkway developed by The Witkoff Group and Ari Pearl's PPG Development, managed by Auberge Resorts Collection; $273M construction loan closed November 2024: Source: The Real Deal and Auberge, verified October 2026
- The Residences at Shell Bay: a 20-story tower with 108 Auberge-branded condominiums, architecture by Kobi Karp, interiors by AvroKO, gardens by Nievera Williams Design: Source: Florida YIMBY and Livabl, verified October 2026
- Club program includes an 18-hole Greg Norman-designed championship golf course and practice facility, a private racquet club, a 48-slip yacht marina, spa and fitness center, and a 14,000 sq ft rooftop pool: Source: Auberge Resorts Collection, verified October 2026
- Groundbreaking January 2025; topping-out reached March 2026; completion anticipated 2027: Source: Florida YIMBY, verified October 2026
- Residences launched around $1.86M-$2M+ with current listings about $2.4M-$5.93M; units of 931-2,600 sq ft, 1-4 bedrooms: Source: Livabl and listing reporting, verified October 2026
Sources consulted for this guide
- The Residences at Shell Bay reaches topping out (Florida YIMBY)
- Shell Bay (Auberge Resorts Collection)
- Witkoff and Ari Pearl land $273M construction loan (The Real Deal)
- Shell Bay by PPG Development and Witkoff Group (Livabl)
Source links open in a new tab and are provided for verification only. Facts carry the verification date recorded above; prices, availability, and timelines change and require sales-gallery confirmation.
Verified facts carry the source links above, each pointing to the original public source where one is available. Everything else on this page is marked Not verified or Contact for current information. This page never hosts or hotlinks external files, renderings, brochures, or floor plans; where a document exists only on the developer's site, the source link above is the reference.
At a glance
Shell Bay in Hollywood, in numbers.
County
Broward
City
Hallandale Beach
Neighborhood
HollywoodDeveloper
The Witkoff Group and PPG Development
Address
501 Diplomat Parkway, Hallandale Beach, FL 33009
Price range
Launched ~$1.86M+; listings ~$2.4M-$5.93M
Starting price
Listings from about $2.4M
Residences
108 residences (20-story tower)
Floors
20 stories
Sales availability
Contact for current information
Est. completion
2027
Residence types
Contact for current information
Construction status
Under Construction
Property category
Condominium
Design & architecture
Residences architecture by Kobi Karp; interiors by AvroKO; gardens by Nievera Williams Design; golf course by Greg Norman
Official website
Contact for current information
Gallery
Renderings and interiors.
Developer renderings and interior imagery are updated as phases release. Current documents are shared privately with registered buyers.
Interior renderings on request
Floor plans on request
Pricing & availability
What Shell Bay costs today.
The advertised starting price is the developer's published entry point. Available units, real pricing bands, and incentives change as phases sell, so we confirm current terms with the sales team before you commit capital.
- Advertised starting price
- Listings from about $2.4M
- Published price range
- Launched ~$1.86M+; listings ~$2.4M-$5.93M
- Available units / sales status
- Contact for current information
- Price by bedroom configuration
- Launched about $1.86M-$2M+; 2026 listings about $2.4M-$5.93M; roughly $1,800-$2,150 per sq ft per listing reporting
- Penthouse pricing
- See current view matrices; penthouses and larger plans at the top of the published range
- Deposit schedule
- Pre-construction schedule confirmed with the sales team; projects commonly stage deposits at 10%-20%
- Developer incentives
- Contact for current information
Current pricing sheet for Shell Bay.
Price lists, deposit schedules, and any developer incentives are shared privately with registered buyers after the sales team confirms today's numbers.
Request current pricingWhere a number is not published on this page, the row reads Contact for current information rather than guessing. Never treat an advertised starting price as the price of a specific available unit.
Architecture & residences
The building and residences at Shell Bay.
The building profile below records what this page verifies about the tower and its residences: floor counts, unit mix, dimensions, finishes, and views. Anything the page does not state is marked Not verified rather than guessed. Layouts, dimensions, and pricing change as phases sell, so current floor plan documents, view matrices, and availability are shared with registered buyers.
- Towers / floors
- 20 stories
- Total residences
- 108 residences (20-story tower)
- Residence types
- Contact for current information
- Square footage
- Contact for current information
- Ceiling heights
- Not verified
- Finishes
- Not verified
- Kitchens
- Not verified
- Baths
- Not verified
- Smart-home features
- Not verified
- Parking & storage
- Not verified
- Views
- Intracoastal Waterway and golf course outlooks across the 150-acre enclave
Full floor plan documents, view matrices, and current availability are shared privately with registered buyers.
Request floor plansAmenities & lifestyle
The amenity program at Shell Bay.
The list below records every amenity this page verifies for the project. Where the status of an amenity is not documented on this page, confirm with the sales team whether it is planned or already operating before you rely on it.
18-hole Greg Norman championship golf course with practice facility and 9-hole par-3 course
Private racquet club with Grand Slam surfaces
Private yacht club with 48-slip marina
18,000 sq ft spa and fitness center
14,000 sq ft rooftop pool
60-room Auberge-managed boutique hotel
Fine dining and orchid garden
Construction & completion
Where Shell Bay stands today.
Completion dates on new construction are estimates, not promises: they shift with permitting, financing, and the pace of the build. Announced milestones below are the ones this page records; anything unverified is marked plainly, and the current timeline should be confirmed with the developer before you plan around it.
- Construction status
- Under Construction
- Estimated completion
- 2027
- Announced milestones
- Groundbreaking January 2025; topped out March 2026; completion anticipated 2027
Estimated completion is the developer's target as recorded on this page and is not a verified delivery date. Where the timeline is not verified, current scheduling requires confirmation with the project's sales team.
Location & neighborhood
Where Shell Bay sits.
Address, neighborhood position, and nearby attractions below are recorded from this page's own project notes. Drive times, walk scores, and ratings are never invented on this site; where they are not documented here, the community guide is the best next step.
- Street address
- 501 Diplomat Parkway, Hallandale Beach, FL 33009
- City
- Hallandale Beach
- County
- Broward
- Neighborhood
- Hollywood
- Position & nearby
- 501 Diplomat Parkway, Hallandale Beach, on the Intracoastal between Aventura and the Diplomat
- Transport notes
- Not stated on this page
Community guide
Hollywood
Explore Hollywood living, dining, and market context in the full community guide.
Explore the areaOwnership considerations
What to know before you commit.
General guidance for new construction buyers. Building-specific details are marked "Not verified" where they have not been confirmed for this project.
- Short-term rental policy
- Not verified on this page; rental rules are confirmed in the governing documents before you commit
- Minimum rental period
- Not verified
- Leasing / owner-occupancy rules
- Not verified; confirm current leasing and occupancy terms with the sales team
- HOA / condo fees
- Not published on this page; request the current budget before you commit
- Financing notes
- Not verified on this page; the deposit schedule above records the financing model this page states for the project, and loan terms are confirmed before contract
Closing costs
Florida buyer closing costs typically include title insurance, lender fees, county recording charges, prorated property taxes, and Florida documentary stamp tax on the purchase price. The exact figure for this project is not published on this page, so confirm the current estimate before you sign. Not verified.
Not verified
HOA and condo fees
New developments typically assess monthly HOA or condominium fees covering common areas, amenities, insurance, and building staff, with special assessments possible for capital projects. Monthly fees for this project are not published on this page; request the current budget. Not verified.
Not verified
Deposit process
Pre-construction purchases in Florida commonly require staged deposits across contract, groundbreaking, and closing milestones, held in escrow. The exact schedule for this project should be confirmed in writing with the developer before you commit. Not verified.
Not verified
Flood and wind insurance
Coastal Florida properties carry flood and windstorm insurance requirements that can add meaningfully to monthly carrying costs, and premiums have risen across the state. The current premium profile for this project is not published on this page; confirm with an insurance advisor. Not verified.
Not verified
Buyer questions
Shell Bay, answered.
Pricing, deposits, timelines, the developer, and the investment case, answered directly. For the broader picture on South Florida new construction, browse the full FAQ hub.
New Construction South Florida FAQsWhat is the construction status of Shell Bay?
Shell Bay is under construction: groundbreaking was January 2025, the Residences tower topped out in March 2026, and completion is anticipated in 2027.
Who is developing Shell Bay?
The Witkoff Group and Ari Pearl's PPG Development, with the enclave managed by Auberge Resorts Collection. Residences architecture is by Kobi Karp, interiors by AvroKO.
What are the current prices for the residences?
Residences launched around $1.86M to $2M+ and 2026 listings run about $2.4M to $5.93M for one- to four-bedroom plans of 931-2,600 sq ft. Current inventory is confirmed with the sales team.
What club amenities are included?
An 18-hole Greg Norman-designed championship course and practice facility, a private racquet club, a 48-slip yacht marina, an 18,000 sq ft spa and fitness center, a 14,000 sq ft rooftop pool, and a 60-room Auberge-managed hotel.
What is the club membership model?
Shell Bay Club membership is invitation-only, with initiation fees reported around $1.34 million in project reporting. Confirm current membership terms with the sales team.
Can I rent out a residence?
Rental rules for the residences were not published in our sources; the enclave is Auberge-managed. Confirm leasing and occupancy terms in the governing documents.
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